February 2024 by Brien Cox
Good for easy cook food options
January 2024 by Stu Smailes
Good deal on crates of 24 cans of pop, top named brands 3 crates for £24 ?
December 2023 by Yordanka Kokeva
Good shop
December 2023 by Steve L
Decent shop but please correct your opening times, shows Sunday as open till 5:00 but it shuts at 4:00.
November 2023 by Billy Carmody
Excellent service friendly staff
November 2023 by Maureen Blakelock
Its got great bargains
October 2023 by Benjamin Taylor
The burgers jus haven't been quite the same ever since they took the horse meat out ???
October 2023 by thomas russell
plenty of stock and always friendly
September 2023 by Lynda Cochrane
Don't usually shop here but was impressed and will be going back. Discount on tuesday for us old aged pensioners
August 2023 by Steven Brown
The Iceland store in Sunderland offers a decent shopping experience, with a good selection of groceries and essential items. While the store certainly has its merits, it does display signs of being somewhat dated.One of the standout features of the Iceland Sunderland store is the wide variety of frozen foods available. From frozen vegetables to ready-to-cook meals, the store caters to those looking for convenient and affordable options. The prices are generally reasonable, making it a budget-friendly choice for many shoppers.However, it's hard to overlook the fact that the store's interior and layout feel a bit outdated. The decor and shelving appear to have remained largely unchanged for some time, giving the store a somewhat tired and worn appearance. This can affect the overall shopping experience, as a more modern and organized layout could enhance customer comfort and navigation.Additionally, the store's checkout area seems to lack the efficiency and technology seen in newer supermarkets. The absence of self-checkout kiosks or contactless payment options can lead to longer wait times, especially during peak hours.Despite these dated aspects, the Iceland Sunderland store remains a reliable option for grocery shopping in the area. The diverse frozen food selection and competitive pricing make it a valuable resource for customers seeking affordable meal solutions. However, an update to the store's interior and technology could certainly elevate the overall shopping experience.
April 2023 by Gary Finn
Just a quick shop they had everything i needed
April 2023 by Simon Newton
Some good bargains but check multi buy bargains as some do not register on tills
March 2023 by Rose Wilkinson
My favourite grocery store. Love it.
February 2023 by Peter Orr
slimming world 10% off all your shopping if you are a member, limited time
February 2023 by Sharon Ratcliffe
Handy to stock up on frozen foods. Don't buy much fresh food, I find it overpriced on a lot of items.