Ideal Standard

Home Goods Stores
A British manufacturing institution, Ideal Standard and our brands have been furnishing homes, hospitals, offices, pubs and more for over 200 years. Ideal Standard is synonymous with craftsmanship, quality and tradition, yet we remain at the leading edge of developments in both domestic and commercial bathroom technology, pushing the boundaries of design in terms of aesthetic and technical accomplishment. Our factory in Armitage, Staffordshire remains the only large scale ceramics manufacturing operation in the UK, producing millions of toilets and basins annually, each proudly bearing the name Ideal Standard or Armitage Shanks.