Vodafone UK is a telecommunications provider in the UK, and is part of the world's second-largest mobile phone company, the Vodafone Group.
Established in Berkshire in 1982, Vodafone has more than 480 stores across the UK, selling a number of products including mobile phone handsets, home and business broadband, mobile contracts, and SIM offers.
To remain up-to-date within the sector, Vodafone added a 'Tech Team' section in its stores similar to that of Apple's Genius Bar. This offers free advice to customers.
In addition, Vodafone has actively been involved in a number of high profile promotional campaigns, including its VIP reward scheme, that provides 48hr advance access to tickets for a number of major UK events.